Our future will be one that is increasingly driven by consumer-centric ecosystem where businesses participate to provide streamlined consumer experiences.

Social media and app-centric publishing platforms makes it is easier for like-minded individuals to connect and discover personalised content.

Consumer Convergence

As organisations switch from using data to only improve back office efficiency, winning organisations will be those that also use data to create rich consumer experiences.

Data Driven

Apps will increasingly need to convince users about their ability to protect user's privacy, and this will become a key challenge for early stage start-ups and IoT adoption.

Challenge of Privacy Protection

As IoT in the consumer space is increasingly allowing users to seamlessly connect and interact with their world, businesses will be challenged to leverage on such consumer behaviour to enrich the lives of users.

IoT as an Enabler

With mobile, the scalability brought about by enabling services to be carried out anywhere and anytime gives rise to services and platforms which provides users with a better experience through its global presence.

The rise of Winner Takes All

As the app-economy matures in the following years, physical services will evolve into platforms which enable local businesses to participate in ecosystems which can be deployed globally.

Evolution of the App-Economy